This Excel dashboard is designed to meet the needs of top executives involved in performance evaluation and formulating future sales strategies. It robustly accumulates key performance indicators (KPIs) to provide insights into sales performance by region, product, category, and mode of sale. Additionally, it highlights the best salesperson and top customer. Important sales indicators, such as customer satisfaction level, customer acquisition cost, customer lifetime value, Net Promoter Score, and profit matrix, are graphically presented for clarity. Advanced Excel formulas like UNIQUE, FILTER, and XLOOKUP have been used to create this versatile tool, which can be customized to suit the needs of any business organization.
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